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Enviro Masters Lawn Care

Organic lawn care

Background

Founded: 1987 Franchising since: 1991
Martin Fielding started Enviro Masters in Caledon East, Ontario, in 1987. The company provides environmentally friendly lawn care for homeowners throughout Canada. Using their specifically designed program of organics, Enviro Masters franchisees offer their customers an alternative to traditional lawn care practices.
Box 74
Caledon East, Ontario L7C 3L8
Phone:
(905)584-9592


Franchisor has 4 employee(s); 4 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2007 0 47 0 2
2006 0 52 0 3
2005 0 46 0 3

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 25,000-1 million population

Costs and Fees

Total investment: $44K
Franchise fee: $30K-40K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $50K
Cash liquidity requirement: $25K
Business Experience:
  • General business experience
  • Environmentally conscious

Operations
  • Franchise can be run from home
  • 30% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 2 - 4
  • Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: Varies
  • At franchisee's location: 2-5 days
  • At existing locations : Ongoing

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

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