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Erik's DeliCafe Franchises Inc.

Soups, sandwiches, salads, baked goods

Background

Founded: 1973 Franchising since: 1986
After receiving his bachelor's degree in business and marketing, Erik Johnson tried his hand at accounting, security, food service and real estate before purchasing a 600-square-foot store in Scotts Valley, California, back in 1973. With help from his family, Johnson founded Erik's Deli Café, a quick-service and catering restaurant that served sandwiches, salads, soups and baked goods.

Johnson expanded his chain throughout Northern California before selling the first franchise in 1986.

365 Coral St.
Santa Cruz, California 95060
Phone:
(831)458-1818


Franchisor is a privately-held company with 6 employee(s); 6 employee(s) in franchise department.

Where Seeking Franchisees
In the U.S. California, United states

Exclusive territories available.
Territory size: 3-mile radius

Costs and Fees

Total investment: $285K-503.5K
Franchise fee: $20K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $250K
Business Experience:
  • Industry experience
  • General business experience

Operations
  • 78% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 16
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 3 days
  • At franchisee's location: 2 weeks
  • At company-owned DeliCafe : 30-90 days

Ongoing Support
  • Newsletter
  • Meetings
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • Ad slicks

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