Wetzel's Pretzels

Hand-rolled soft pretzels

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Year began: 1994 Franchising since: 1996 Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel’s Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen’s and others.
35 Hugus Alley., #300 Pasadena, CA 91103 Phone: (626)432-6900 Fax: (626)432-6904	Franchisor is a privately-held company with 12 employee(s); 3 employee(s) in franchise department.

Franchise Growth

Year

2007
2006
2005
2004

U.S. Franchises

180
176
170
160

Canadian Franchises

30
30
30
30

Foreign Franchises

23
22
22
20

Company
Owned

6
6
6
6

Where Seeking Franchisees

Nationwide

Worldwide

Exclusive territories available.
Territory size: 3-5 units

Last Updated: 7/29/2008 12:00:00 AM