Corpus Christi, Texas-Houston businessman Theldon Branch
has done something no one else has done in more than a
decade-become a new Whataburger franchisee. The company marked the
occasion with a signing ceremony at Whataburger's corporate
offices.
The company began actively interviewing new franchisees last
year as part of its new growth initiative under new president Tim
Taft. Branch, who is planning to open five Whataburger restaurants
in the next 24 months, was selected to be the first new franchisee
after an intensive qualification process.
Taft said Branch's extensive franchisee experience,
including nine years as a multiple Wendy's franchisee and his
current franchise agreement with Church's Chicken in the
Houston area, made him the perfect candidate.
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"Theldon Branch is a proven success as an operator of
quality quick-service restaurants," Taft said. "He
represents what the new franchise initiative is all about: bringing
new people into the Whataburger family who will understand and
uphold our commitment to being the best burger company in the
industry."
Branch, operating as Houston Food Group Inc., has nonexclusive
rights to open five restaurants in Whataburger's targeted
development markets between Texas and Florida, along the I-10
corridor.
"I have been interested in becoming a Whataburger
franchisee for many years, and this new initiative came along at
the perfect time," Branch said. "I feel very proud to be
involved with what I believe is the best franchise opportunity, and
the best burger company, around." -Business Wire