FruitFlowers/Incredibly Edible Delites

Founded: 1985 Franchising since: 1993
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea-a "floral" bouquet made of fresh-cut fruit-turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.

The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.

3720 W. Chester Pike Newtown Square, Pennsylvania 19073

Phone: (610)353-8702

Franchisor has 8 employee(s); 5 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	27	0	0	2
2008	28	0	0	2
2007	29	0	0	2
2006	34	0	0	2
2005	29	0	0	1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West virginia, Wyoming
Outside the U.S.: Asia, Canada, Eastern europe, Middle east, Mexico, Western europe

Exclusive territories available.
Territory size: Varies

Total investment: $147K-218.95K Franchise fee: $35K

Ongoing royalty fee: 5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Qualifications
Net worth requirement: $500K
Cash liquidity requirement: $75K-100K
Business Experience:

• Marketing skills

Operations

• 18% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 6 - 8
• Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 2 weeks
• At franchisee's location: Up to 1 week
• Additional on-site training

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Franchise 500® rank:
#366 (2007); #427 (2006); #405 (2005);