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Genghis Grill-The Mongolian Stir Fry

At a Glance

Products & Services: Build-your-own Asian stir-fry restaurant

Number of Locations: 104

Total Investment: $315K - $740K

Founded: 1998

Began Franchising: 2001

About Genghis Grill-The Mongolian Stir Fry

Jeff Sinelli purchased Genghis Khan's Mongolian Feast, a Dallas restaurant, and transformed it into Genghis Grill, Americanizing the Mongolian barbecue menu. The company began franchising in 2001.

Franchise Units

Year U.S. Canadian International Company Owned
2013 39 0 0 65
2012 49 0 0 45
2011 43 0 0 28
2010 25 0 0 18
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada, Central America, Mexico, South America.

Startup Costs, Ongoing Fees and Financing

Total Investment: $315,000 - $740,000
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $600,000
Liquid Cash Available: $300,000
Operations
90% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 25. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. Ongoing
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media,
Other marketing support: Menu programs & email database

Franchise Ranking History

Franchise 500®: #314 (2013), #288 (2012), #327 (2011), #351 (2010),

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