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Great Play Children's Gyms

2014 Franchise 500
#441
At a Glance

Products & Services: Children's gym

Number of Locations: 13

Total Investment: $192.5K - $414.5K

Founded: 2006

Began Franchising: 2008

About Great Play Children's Gyms

Jyl and Keith Camhi were inspired to develop the Great Play concept because they were dissatisfied with the fitness options available for their own children. They opened their first gym in Stamford, Connecticut, in 2006, and began franchising in 2008. Children from 6 months through 5th grade develop motor skills, sport skills, fitness and coordination through classes and play time in the gym's "Interactive Arena" that combines physical activity with virtual games using digital projectors and sensors.

Franchise Units

Year U.S. Canadian International Company Owned
2014 12 0 0 1
2013 10 0 0 1
2012 10 0 0 1
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $192,500 - $414,500
Franchise Fee: $40,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $5,000 off franchise fee
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $75,000
Operations
10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week. Lead instructor training at headquarters, 3 weeks; webinars
Ongoing Support: Newsletter, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media,
Other marketing support: PR, online, direct mail

Franchise Ranking History

Franchise 500®: #441 (2014), #386 (2013),
Top New: #31 (2013),

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