Home Instead Senior Care

2015 Franchise 500
At a Glance

Products & Services: Nonmedical senior care

Number of Locations: 1,016

Total Investment: $99K - $114.9K

Founded: 1994

Began Franchising: 1995

About Home Instead Senior Care

Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan. Based in Omaha, Nebraska, it provides part-time, full-time and live-in nonmedical service for the elderly who can manage their physical needs but require assistance, supervision, light housework and companionship to remain in their homes. Home Instead Senior Care has locations in the United States, Canada and Western Europe, and offers international master franchise opportunities.

Franchise Units

Year U.S. Canadian International Company Owned
2014 605 33 373 5
2013 608 32 371 5
2012 607 29 336 1
2011 600 24 262 1
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $99,020 - $114,910
Franchise Fee: $45,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Liquid Cash Available: $45,000
Number of employees needed to run franchised unit: 9 - 12. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. Online training, 5 weeks; webinars, on-site visits
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks, National media, Regional advertising,
Other marketing support: National lead development services; PR

Franchise Ranking History

Franchise 500®: #62 (2015), #63 (2014), #60 (2013), #56 (2012), #59 (2011),
Fastest-Growing: #97 (2012), #87 (2011),
America's Top Global: #19 (2014), #41 (2013), #52 (2012), #52 (2011),

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