Decorating Den Interiors
At a Glance
Products & Services: Interior decorating services & products
Number of Locations: 434
Total Investment: $45.28K - 53.69K
Founded: 1969
Began Franchising: 1970
About Decorating Den Interiors
Interiors by Decorating Den was started in 1969 to offer interior decorating services to working couples and individuals who didn't have the time to shop for home décor themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2009 | 403 | 31 | 0 | 0 |
| 2008 | 440 | 28 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada.
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $45,280 - $53,690
Franchise Fee: $29,900
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $29,900
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $50,000
Liquid Cash Available: $40,000
Operations
Franchise can be run from home. 1% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: Ongoing.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
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