La Salsa Fresh Mexican Grill

Founded: 1979 Franchising since: 1989
Howdy Kabrins founded La Salsa, a chain of fresh-Mex restaurants, in Los Angeles in 1979. La Salsa restaurants are located in malls, strip centers and Las Vegas casinos. There are also freestanding La Salsa locations with drive-thrus. Each restaurant sells items such as burritos and tacos made with chicken, steak, shrimp and Mahi Mahi.

5900A Katella Ave., #125 Cypress, California 90630

Phone: (805)495-4704

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2008	46	0	0	53
2007	--	--	--	--
2006	--	--	--	--
2005	39	0	0	61

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 25,000 population, heavy pedestrian traffic

Total investment: $400K-1M Franchise fee: $50K

Ongoing royalty fee: 5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $400K/store
Cash liquidity requirement: $125K/store
Business Experience:

• Industry experience

Operations

• 80% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 12
• Absentee ownership of franchise is NOT allowed.

Training

• 6 weeks management training & at grand opening

Ongoing Support

• Meetings
• Toll-free phone line
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks