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Mainstream Boutique

2014 Franchise 500
#416
At a Glance

Products & Services: Women's clothing, accessories, gifts

Number of Locations: 37

Total Investment: $46.9K - $158.6K

Founded: 1991

Began Franchising: 1998

About Mainstream Boutique

Mainstream Boutique was founded in 1991 by Marie DeNicola, whose previous experience included working in the LA garment district as a buyer, merchandiser and planner. After her husband's job took her family to Minnesota, she started a direct-sales company selling apparel and accessories. By 1998, Mainstream Boutique had evolved into a franchised retail concept.

Franchise Units

Year U.S. Canadian International Company Owned
2014 36 0 0 1
2013 26 0 0 1
2012 21 0 0 1
2011 16 0 0 1
2010 13 0 0 1
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $46,850 - $158,600
Franchise Fee: $25,000
Ongoing Royalty Fee: 7.5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $50,000
Operations
10% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 3-5 days. Ongoing training as needed
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #416 (2014), #374 (2013),
Low-Cost: #72 (2014), #68 (2013),

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