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Marble Slab Creamery

2014 Franchise 500
#239
At a Glance

Products & Services: Ice cream, frozen yogurt, baked goods

Number of Locations: 349

Total Investment: $230.1K - $372.1K

Founded: 1983

Began Franchising: 1984

About Marble Slab Creamery

Founded in 1983, this family-owned, Houston-based company offers homemade, superpremium ice cream that's prepared to order on a marble slab, using a variety of mix-ins. In addition to ice cream served in waffle cones, stores also sell smoothies, shakes, sundaes, banana splits and ice cream cakes and pies. Some franchisees also offer homemade baked goods such as cookies, brownies and apple pie, as well as gourmet coffees.

Franchise Units

Year U.S. Canadian International Company Owned
2014 222 80 47 0
2013 228 91 45 0
2012 238 86 54 0
2011 245 84 31 0
2010 261 75 26 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Africa, Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Philippines, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $230,085 - $372,135
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 25% off first-store franchise fee
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $100,000
Operations
65% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8 - 10. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee's location: 6 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Market-specific advertising

Franchise Ranking History

Franchise 500®: #239 (2014), #250 (2013), #292 (2012), #147 (2011), #354 (2010),
Fastest-Growing: #77 (2010),
America's Top Global: #48 (2014), #94 (2013), #119 (2011),

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