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Maui Wowi Hawaiian Coffees & Smoothies

2014 Franchise 500
#457
At a Glance

Products & Services: Hawaiian coffee and smoothies

Number of Locations: 214

Total Investment: $75K - $300K

Founded: 1982

Began Franchising: 1997

About Maui Wowi Hawaiian Coffees & Smoothies

Fresh fruit smoothies were a virtually unknown product in 1983, when Jeff and Jill Summerhays began selling them part-time at events. The company caught the eye of Michael Haith, founding partner of a food, beverage and special-event consulting firm and Maui Wowi's current CEO. Haith revamped the franchise concept and expanded the product line, which now includes Hawaiian coffees and espresso.

Maui Wowi franchises are located throughout the United States.

Franchise Units

Year U.S. Canadian International Company Owned
2014 207 0 7 0
2013 207 0 14 0
2012 222 0 7 0
2011 231 0 4 1
2010 365 0 5 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $75,000 - $300,000
Franchise Fee: $39,500 - $59,500
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $40,000
Operations
Franchise can be run from home. 65% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 3. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 4 days. At franchisee's location: 1-2 days+. Full & continuous support
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, National media, Regional advertising,
Other marketing support: PR support

Franchise Ranking History

Franchise 500®: #457 (2014), #363 (2013), #382 (2012), #209 (2010),
Low-Cost: #84 (2012),
America's Top Global: #200 (2013), #162 (2010),

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