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Mooyah Franchise LLC

2014 Franchise 500
#314
At a Glance

Products & Services: Burgers, fries, shakes

Number of Locations: 65

Total Investment: $334.95K - $532.2K

Founded: 2007

Began Franchising: 2007

About Mooyah Franchise LLC

Restaurant industry veterans Rich Hicks, founder of Tin Star, and Todd Istre, founder of Boudreaux's Cajun Kitchen and Taters Kountry Kitchen, teamed up in 2007 to launch a new franchise concept: Mooyah. Mooyah franchises are fast casual restaurants serving hamburgers, turkey burgers, veggie burgers, french fries and shakes.

Franchise Units

Year U.S. Canadian International Company Owned
2014 57 1 3 4
2013 50 0 0 3
2012 38 0 0 3
2011 23 0 0 3
2010 14 0 0 4
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $334,950 - $532,200
Franchise Fee: $35,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $200,000
Operations
80% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 3 weeks.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: PR, social media, marketing toolkits

Franchise Ranking History

Franchise 500®: #314 (2014), #357 (2012),
Top New: #33 (2012),

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