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Philly Pretzel Factory

2014 Franchise 500
#303
At a Glance

Products & Services: Pretzels

Number of Locations: 136

Total Investment: $157.6K - $355.1K

Founded: 1998

Began Franchising: 2004

About Philly Pretzel Factory

Dan DiZio began selling soft pretzels at the age of 11, on a street corner in his hometown of Philadelphia. After graduating from college, he teamed up with Len Lehman to open the first Philly Pretzel Factory in 1998, and they began franchising in 2004. In addition to hot soft pretzels, Philly Pretzel Factory stores offer pretzel dogs and sausages, cheesesteak-stuffed pretzels, dipping sauces and frozen lemonade.

Franchise Units

Year U.S. Canadian International Company Owned
2014 129 0 0 7
2013 120 0 0 2
2012 118 0 0 7
2011 110 0 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $157,550 - $355,100
Franchise Fee: $25,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 50% off franchise fee; free mixer & oven for non-traditional location
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $75,000
Operations
40% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 3. Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,

Franchise Ranking History

Franchise 500®: #303 (2014), #282 (2013), #296 (2012),

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