PJ's Coffee of New Orleans

At a Glance

Products & Services: Specialty coffee, teas, salads, sandwiches & pastries

Number of Locations: 69

Total Investment: $166.4K - $440K

Founded: 1978

Began Franchising: 1989

About PJ's Coffee of New Orleans

When Phyllis Jordan first opened PJ's Coffee & Tea in New Orleans, the outlet functioned strictly as a retail store that sold coffee, tea and related equipment. When the concept didn't catch on, Jordan decided to change direction, abandoning the retail idea in favor of a café that would serve coffee, tea, soups, sandwiches, salads and pastries.

Located near Tulane University, the new café appealed to nearby students. Since then, PJ's Coffee locations have sprung up on other college campuses nationwide, as well as in airports, stadiums and retail centers.

Franchise Units

Year U.S. Canadian International Company Owned
2013 69 0 0 0
2012 52 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $166,400 - $440,000
Franchise Fee: $10,000 - $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 20% off franchise fee
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
15% of all franchisees own more than one unit. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters. Available at franchisee's location. 3 weeks total
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

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