PJ's Coffee of New Orleans

Founded: 1978 Franchising since: 1989
When Phyllis Jordan first opened PJ's Coffee & Tea in New Orleans, the outlet functioned strictly as a retail store that sold coffee, tea and related equipment. When the concept didn't catch on, Jordan decided to change direction, abandoning the retail idea in favor of a café that would serve coffee, tea, soups, sandwiches, salads and pastries.

Located near Tulane University, the new café appealed to nearby students. Since then, PJ's Coffee locations have sprung up on other college campuses nationwide, as well as in airports, stadiums and retail centers.

1801 Peachtree Rd., #160 Atlanta, Georgia 30309

Phone: (985)792-5899

Franchisor is a privately-held company with 25 employee(s); 25 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2008	44	0	0	0
2007	47	0	0	0
2006	43	0	0	0
2005	39	0	0	0

Where Seeking Franchisees
In the U.S. Alabama, California, Florida, Georgia, Louisiana, Maryland, Mississippi, North carolina, South carolina, Texas, United states
Worldwide

Exclusive territories available.

Total investment: $272.5K-583K Franchise fee: $25K

Ongoing royalty fee: 5% Term of agreement: 10 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $300K
Cash liquidity requirement: $100K
Business Experience:

• Industry experience
• General business experience
• Marketing skills

Operations

• 15% of all franchisees own more than one unit
• Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training

• Available at headquarters
• Available at franchisee's location
• 3 weeks total

Ongoing Support

• Newsletter
• Meetings
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising