5 & Diner Franchise Corp.
'50s-theme restaurantBackground
Founded: 1987 Franchising since: 1993
Kenneth E. Higginbotham opened the first 5 & Diner restaurant in Phoenix, Arizona in 1987. Restaurants feature a '50s theme, complete with jukeboxes, hostesses in poodle skirts and hula hoop contests. The menu includes favorites like hamburgers, sandwiches and salads. Breakfast is served all day, and every 5 & Diner offers blue plate specials that include sloppy joes, fish and chips, and spaghetti with meat sauce.
5 & Diner restaurants also have a soda fountain that serves milkshakes, egg cremes, floats and flavored sodas.
Franchisor is a privately-held company with 9 employee(s); 4 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: By population & area
Kenneth E. Higginbotham opened the first 5 & Diner restaurant in Phoenix, Arizona in 1987. Restaurants feature a '50s theme, complete with jukeboxes, hostesses in poodle skirts and hula hoop contests. The menu includes favorites like hamburgers, sandwiches and salads. Breakfast is served all day, and every 5 & Diner offers blue plate specials that include sloppy joes, fish and chips, and spaghetti with meat sauce.
5 & Diner restaurants also have a soda fountain that serves milkshakes, egg cremes, floats and flavored sodas.
|
1140 E. Greenway, #1 Mesa, Arizona 85203 |
Phone: (480)962-7104 |
Franchisor is a privately-held company with 9 employee(s); 4 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2006 | 18 | 0 | 0 | 1 |
| 2005 | 17 | 0 | 0 | 1 |
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: By population & area
Costs and Fees
|
Total investment: $300K-1M Franchise fee: $35K |
Ongoing royalty fee: 5% Term of agreement: 20 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | No |
| Startup Costs | No | No |
| Equipment | No | Yes |
| Inventory | No | No |
| Accounts Receivable | No | No |
| Payroll | No | No |
Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $300K
Business Experience:
- Industry experience
- General business experience
- Marketing skills
Operations
- Number of employees needed to run franchised unit: 75
- Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
- Available at headquarters: 4 weeks
- At franchisee's location: 5 weeks
Ongoing Support
- Newsletter
- Grand opening
- Internet
- Field operations/evaluations
Marketing Support
- Co-op advertising
- Ad slicks