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Entrepreneur: Start & Grow Your Business

American Town Mailer

Co-op direct-mail advertising

Background

Founded: 1976 Franchising since: 2000
Deborah Rowland and Dale Jarrett began American Town Mailer in 1976 to assist small to medium-sized businesses in the Phoenix area with direct mail advertising and marketing. The company began franchising in 2000.

American Town Mailer franchisees meet with business owners, helping them design coupons or advertisements. Those designs are produced at American Town Mailer's corporate office, then packaged and shipped with coupons and advertisements from other businesses in the area. The package is sent to households within the franchisee's territory.

4638 E. Ingram
Mesa, Arizona 85205
Phone:
(480)649-0344


Franchisor is a privately-held company with 6 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2005 3 0 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, United states, Utah, Vermont, West virginia, Wyoming

Exclusive territories available.
Territory size: 100,000 mailable addresses

Costs and Fees

Total investment: $23.9K-37.2K
Franchise fee: $20K
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $25K
Cash liquidity requirement: $25K
Business Experience:
  • General business experience
  • Marketing skills

Operations
  • Franchise can be run from home
  • Number of employees needed to run franchised unit: 1
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line