#394
At a Glance
Products & Services: Athletic footwear & related sports accessories
Number of Locations: 488
Total Investment: $209.95K - 495.25K
Founded: 1972
Began Franchising: 1973
Private Owned
About The Athlete's Foot
Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 151 | 2 | 335 | 0 |
| 2010 | 176 | 2 | 352 | 0 |
| 2009 | 213 | 2 | 337 | 0 |
| 2008 | 245 | 1 | 372 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $209,950 - $495,250
Franchise Fee: $10,000 - $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $10,000 - $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $100,000 - $150,000
Operations
21% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 10. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 5 days. At franchisee's location: 5 days at opening.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Ad slicks, Regional advertising,