The Athlete's Foot

At a Glance

Products & Services: Athletic footwear & related sports accessories

Number of Locations: 446

Total Investment: $209.95K - $495.3K

Founded: 1972

Began Franchising: 1973

About The Athlete's Foot

Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.

Franchise Units

Year U.S. Canadian International Company Owned
2012 95 2 349 0
2011 151 2 335 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $209,950 - $495,250
Franchise Fee: $15,000 - $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 40% off first-store franchise fee
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $100,000 - $150,000
21% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 10. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days. At franchisee's location: 5 days at opening.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Ad slicks, Regional advertising,

Franchise Ranking History

Franchise 500®: #394 (2012),