Baskin-Robbins USA Co.

Ice cream and frozen yogurt shop
Year began: 1945    Franchising since: 1948
As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream.

After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born.

Today, Baskin-Robbins has locations in more than 50 countries, each serving the company’s famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks.

Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin’ Donuts and Togo’s. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin’ Donuts or Togo’s.

130 Royall St.
Canton, MA 02021

Phone: (781)737-3000
Fax: (781)737-4000




Franchise Growth
Year

2007
2006
2005
2004
U.S. Franchises
2793
2786
2,279
2,241
Canadian Franchises
117
129
0
0

Foreign Franchises
2925
2864
2,845
2,330
Company
Owned

0
0
0
3

Where Seeking Franchisees
Nationwide

Worldwide

Costs & Fees
Total investment: $156.9K-560.4K
Express/kiosk option available
Franchise fee: $20K-30K
Ongoing royalty fee: 5.9%
Type of Financing Available
In-HouseThird Party
Franchise FeeNoNo
Startup CostsNoNo
EquipmentNoYes
InventoryNoNo
Accounts ReceivableNoNo
PayrollNoNo
Other financing available - Construction, remodeling, leasehold improve.
Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $125K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills

Training & Support
TRAINING
  • Available at headquarters: Varies

ONGOING SUPPORT
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Security/safety procedures
  • Field operations/evaluations

MARKETING SUPPORT
  • Regional advertising

Rankings in Entrepreneur magazine 2004-2008
Franchise 500® rank:
#16 (2008); #22 (2006); #31 (2005); #10 (2004);

Ranked #1 in category in:
2008; 2006; 2004;

Fastest-Growing Franchises:
#17 (2005); #17 (2004);

America's Top Global Franchises:
#14 (2008); #22 (2005); #14 (2004);

Last Updated: 8/22/2008 12:00:00 AM



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