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Bruster's Real Ice Cream

2015 Franchise 500
#468
At a Glance

Products & Services: Ice cream, frozen yogurt, ices, sherbets

Number of Locations: 181

Total Investment: $188K - $1.3M

Founded: 1989

Began Franchising: 1993

About Bruster's Real Ice Cream

Bruce Reed got his start in the restaurant business as a child, helping his parents at their diner, Jerry's Curb Service, in Bridgewater, Pennsylvania. He opened the first Bruster's Real Ice Cream next door to that restaurant in 1989. He began franchising in 1993, expanding primarily in the south, southeast and northeast. Bruster's stores offer ice cream, frozen yogurt, Italian ice, sherbet and sorbet in a variety of flavors.

Franchise Units

Year U.S. Canadian International Company Owned
2014 177 0 1 3
2013 204 0 1 3
2012 227 0 1 3
2011 236 0 0 3
2010 225 0 0 4
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Asia, Canada, Central America, Middle East, Mexico, Philippines, South America.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $188,000 - $1,278,000
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 50% off franchise fee
Financial Requirements
Liquid Cash Available: $75,000 - $200,000
Operations
22% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15 - 30. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 10 days. At franchisee's location: 7 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Ad slicks,
Other marketing support: Marketing consultant

Franchise Ranking History

Franchise 500®: #468 (2015), #482 (2014), #209 (2013), #350 (2012), #365 (2011), #223 (2010),
America's Top Global: #167 (2013),