The Coffee Beanery

At a Glance

Products & Services: Coffee, tea, sandwiches, salads

Number of Locations: 77

Total Investment: $61.5K - $525K

Founded: 1976

Began Franchising: 1985

About The Coffee Beanery

With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985.

The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.

Franchise Units

Year U.S. Canadian International Company Owned
2014 59 0 17 1
2013 58 0 17 2
2012 78 0 17 2
2011 83 0 16 2
2010 90 0 17 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Mexico, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $61,500 - $525,000
Franchise Fee: $5,000 - $27,500
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10-20 years, renewable
Veteran Incentives: 25% off franchise fee
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $150,000
Operations
30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 14 - 17. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 21 days. At opening : 5-7 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media,