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Entrepreneur: Start & Grow Your Business

The Coffee Beanery

Gourmet coffee, tea, light-fare menu

Background

Founded: 1976 Franchising since: 1985
With help from her husband, Julius, JoAnne Shaw decided to take a chance. In 1976 she opened The Coffee Beanery, a specialty coffee shop, in Dearborn, Michigan. The company began franchising in 1985.

The Coffee Beanery offers streetfront café franchises, as well as locations in malls, airports, office buildings, hospitals and college campuses across the United States. In 1998 the company opened its first international location in Guam and now offers master franchises in China, Korea and the Middle East.


3429 Pierson Pl.
Flushing, Michigan 48433
Phone:
(888)385-2326

Franchisee Association
National Advisory Council

Franchisor has 70 employee(s); 4 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 94 0 17 1
2008 91 0 17 2
2007 120 0 25 2
2006 137 0 19 2
2005 142 0 27 5

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $68.4K-545K
Franchise fee: $13.8K-27.5K
Ongoing royalty fee: 6%
Term of agreement: 10-20 years, renewable
Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $500K
Cash liquidity requirement: $150K
Business Experience:
  • General business experience
  • Retail experience

Operations
  • 30% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 14 - 17
  • Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 21 days
  • At opening : 5-7 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media

Rankings

Franchise 500® rank:
#455 (2008); #452 (2007); #338 (2006); #240 (2005);

Ranked #1 in category in:
2005;

America's Top Global Franchises:
#143 (2005);