Deck The Walls
At a Glance
Products & Services: Custom picture framing & wall decor
Number of Locations: 19
Total Investment: $112.54K - 178.11K
Founded: 1979
Began Franchising: 1979
Private Owned
About Deck The Walls
Deck The Walls began in 1979 as Frame It, a chain that grew to 13 stores in the Houston area. The company, which began franchising soon after its founding, changed its name in 1983.Deck The Wall stores, which are located in shopping malls and centers, sell art reproductions and limited editions. Each store also offers custom framing.
Deck The Walls is part of Franchise Concepts Inc., a group that also includes franchise companies Ashley Avery's Collectibles, Framing & Art Centres and The Great Frame Up.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 19 | 0 | 0 | 0 |
| 2010 | 23 | 0 | 0 | 0 |
| 2009 | 32 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $112,535 - $178,108
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $75,000
Operations
8% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week. Convention & trade shows : 3-5 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Local marketing support, direct mail
Franchise Ranking History
Franchise 500®: #497 (2010),