Decorating Den Interiors

2014 Franchise 500
At a Glance

Products & Services: Interior decorating services and products

Number of Locations: 284

Total Investment: $54K - $79K

Founded: 1969

Began Franchising: 1970

About Decorating Den Interiors

Decorating Den Interiors franchisees decorate customers' homes and offices by appointment. They offer products from over 100 manufacturers and suppliers, including good/better/best ranges of blinds, custom draperies, carpets, area rugs, furniture, wall coverings, lighting, artwork and accessories.

Franchise Units

Year U.S. Canadian International Company Owned
2014 269 14 0 1
2013 272 14 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $54,018 - $79,000
Franchise Fee: $39,900
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $50,000
Liquid Cash Available: $40,000
Franchise can be run from home. 1% of all franchisees own more than one unit. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. Homebased pre-training, 6 weeks; webinars; conference calls; annual conference; continuing education
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Website, social media, PR

Franchise Ranking History

Franchise 500®: #358 (2014), #251 (2010),
Low-Cost: #59 (2010),
Top Home-Based: #69 (2010),
America's Top Global: #186 (2010),