Denny's Inc.

Founded: 1953 Franchising since: 1984
In 1953, Harold Butler opened Danny's Donuts in Lakewood, California. Six years later, there were 20 shops in the chain and the company changed its name to Denny's. In 1966, the company went public, and in 1977, they introduced the Gland Slam breakfast. Today, Denny's locations serve breakfast, lunch and dinner choices 24 hours a day, 365 days a year. Its corporate headquarters is in Spartanburg, South Carolina, and there are over 1,500 Denny's throughout North America.

203 E. Main St. Spartanburg, South carolina 29319

Phone: (800)304-0222 Franchisee Association Denny's Franchisee Association

Franchisor is a publicly-held company with 350 employee(s); 12 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	1205	49	27	263
2008	1,115	49	27	353
2007	975	50	26	487
2006	947	52	25	538
2005	966	49	25	547

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada, Mexico

Exclusive territories available.

Total investment: $1.2M-2.6M Franchise fee: $40K

Ongoing royalty fee: 4% Term of agreement: 20 years, not renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $350K
Business Experience:

• Industry experience
• General business experience
• Operations experience

Operations

• 88% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 80
• Absentee ownership of franchise is NOT allowed.

Training

• At franchisee's location: 19 days
• At existing Denny's restaurants : Up to 10 weeks

Ongoing Support

• Newsletter
• Meetings
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Franchise 500® rank:
#25 (2009); #47 (2008); #45 (2007); #61 (2006); #54 (2005);

Ranked #1 in category in:
2009; 2008; 2007; 2006; 2005;

Fastest-Growing Franchises:
#24 (2009);

America's Top Global Franchises:
#24 (2009); #52 (2008); #44 (2007); #52 (2005);