Desert Moon-Fresh Mexican Grille

At a Glance

Products & Services: Fresh Mexican/Southwestern food

Number of Locations: 10

Total Investment: $240K - $375.5K

Founded: 1992

Began Franchising: 1999

About Desert Moon-Fresh Mexican Grille

During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe at the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.

Franchise Units

Year U.S. Canadian International Company Owned
2010 8 0 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Northeast.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $240,000 - $375,500
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 15 years, not renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $100,000
Operations
Number of employees needed to run franchised unit: 10. Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: At franchisee's location: 2 weeks. At corporate training facility : 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,