Desert Moon-Fresh Mexican Grille
Fresh Mexican/Southwestern foodBackground
Founded: 1992 Franchising since: 1999
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first café at the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
Franchisor is a privately-held company with 6 employee(s); 1 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: Varies
Special Programs
Desert Moon Cafe was the food supplier for the Rockland County Half Marathon, which benefited D.A.R.E and P.A.L. (Police Athletic League).
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first café at the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
|
612 Corporate Way, #1M Valley Cottage, New york 10989 |
Phone: (845)267-3300 |
Franchisor is a privately-held company with 6 employee(s); 1 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2005 | 13 | 0 | 0 | 3 |
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: Varies
Special Programs
Desert Moon Cafe was the food supplier for the Rockland County Half Marathon, which benefited D.A.R.E and P.A.L. (Police Athletic League).
Costs and Fees
|
Total investment: $220K-400K Franchise fee: $25K |
Ongoing royalty fee: 5% Term of agreement: 15 years, not renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | No |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | No |
| Accounts Receivable | No | No |
| Payroll | No | No |
Qualifications
Net worth requirement: $350K
Cash liquidity requirement: $150K
Business Experience:
- Industry experience
Operations
- 66% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 10
- Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
- Available at headquarters: 4 weeks
- At franchisee's location: 2 weeks
Ongoing Support
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Field operations/evaluations
- Purchasing cooperatives
Marketing Support
- Co-op advertising
- Ad slicks
- Regional advertising