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Entrepreneur: Start & Grow Your Business

Great American Cookies

Cookies

Background

Founded: 1977 Franchising since: 1977
Great American Cookies opened its first store in Atlanta's Perimeter Mall in 1977. From one family chocolate cookie recipe, it added a complete line of cookies and brownies and began franchising in 1978. In addition to regular cookies, most stores feature large plate- or pan-sized cookies with personalized messages for parties or special occasions.
On August 24, 1998, Mrs. Fields Original Cookies Inc. acquired the company. Mrs. Fields Famous Brands includes The Original Cookie Company, Pretzel Time, Hot Sam, Pretzelmaker and Mrs. Fields Cookies.
1346 Oakbrook Dr., #170
Norcross, Georgia 30093
Phone:
(800)524-6444/ (770)514-4500

Franchisee Association
Great American Cookie Franchise Association

Franchisor is a privately-held company with 150 employee(s); 19 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 288 5 2 0
2008 286 0 0 0
2007 286 0 0 0
2006 291 0 0 0
2005 -- -- -- --

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $167K-296.5K
Franchise fee: $25K
Ongoing royalty fee: 6%
Term of agreement: Concurrent with lease, renewable
Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $150K
Cash liquidity requirement: $75K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills


Training and Support

Training
  • Available at headquarters: 5 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Ad slicks

Other marketing support
  • POP materials

Rankings