Click to Print
Next
347/500
Back

The Haagen-Dazs Shoppe Co. Inc.

2012 Franchise 500
#347
At a Glance

Products & Services: Ice cream & frozen yogurt

Number of Locations: 251

Total Investment: $144.05K - 441.3K

Founded: 1961

Began Franchising: 1977

Public Owned

About The Haagen-Dazs Shoppe Co. Inc.

First sold exclusively in New York City gourmet shops, Häagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s.

Häagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.

Franchise Units

Year U.S. Canadian International Company Owned
2011 251 0 0 0
2010 250 0 0 0
2009 260 0 0 0
2008 259 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $144,050 - $441,300
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $80,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. Regional training sessions
Ongoing Support: Newsletter, Meetings, Grand opening, Field operations/evaluations,
Marketing Support: National media,
Other marketing support: Local store marketing

Franchise Ranking History

Franchise 500®: #347 (2012), #223 (2009),