#347
At a Glance
Products & Services: Ice cream & frozen yogurt
Number of Locations: 251
Total Investment: $144.05K - 441.3K
Founded: 1961
Began Franchising: 1977
Public Owned
About The Haagen-Dazs Shoppe Co. Inc.
First sold exclusively in New York City gourmet shops, Häagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s.Häagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 251 | 0 | 0 | 0 |
| 2010 | 250 | 0 | 0 | 0 |
| 2009 | 260 | 0 | 0 | 0 |
| 2008 | 259 | 0 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Startup Costs, Ongoing Fees and Financing
Total Investment: $144,050 - $441,300
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $80,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8. Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. Regional training sessions
Ongoing Support: Newsletter, Meetings, Grand opening, Field operations/evaluations,
Marketing Support: National media,
Other marketing support: Local store marketing