The Haagen-Dazs Shoppe Co. Inc.

Founded: 1961 Franchising since: 1977
First sold exclusively in New York City gourmet shops, Häagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s.

Häagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.

500 Washington Ave. S., #2040 Minneapolis, Minnesota 55415

Phone: (800)793-6872

Franchisor has 22 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	260	0	0	0
2008	259	0	0	0
2007	245	0	0	0
2006	220	0	0	0
2005	228	0	0	0

Where Seeking Franchisees
In the U.S. Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Pennsylvania, South carolina, Texas, United states, Virginia, Washington, Wyoming

Total investment: $143.9K-428.1K Franchise fee: $30K

Ongoing royalty fee: 4% Term of agreement: 10 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $200K
Cash liquidity requirement: $80K
Business Experience:

• General business experience

Operations

• 50% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 8
• Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Training

• Available at headquarters: 2 weeks
• Regional training sessions

Ongoing Support

• Newsletter
• Meetings
• Grand opening
• Field operations/evaluations

Marketing Support

• National media

Other marketing support

• Local store marketing

Franchise 500® rank:
#223 (2009); #401 (2007); #335 (2005);