Homes & Land

2015 Franchise 500
At a Glance

Products & Services: Real-estate advertising magazine

Number of Locations: 242

Total Investment: $47.1K - $127K

Founded: 1973

Began Franchising: 1984

About Homes & Land

Homes & Land Magazine introduced its pictorial magazine, featuring homes and land for sale, in Tallahassee, Florida, in 1973.

Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Affiliates LLC, which also publishes Rental Guide Magazine and Home Guide Magazine.

Franchise Units

Year U.S. Canadian International Company Owned
2015 196 27 1 18
2014 183 26 1 20
2013 176 24 1 20
2012 183 24 1 22
2011 206 24 1 26
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada, Central America, Mexico.

Startup Costs, Ongoing Fees and Financing

Total Investment: $47,100 - $127,000
Franchise Fee: $27,000
Ongoing Royalty Fee: 10.5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $50,000
Franchise can be run from home. 30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. In-field training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #353 (2015), #377 (2014), #400 (2013), #339 (2012), #369 (2011),
Low-Cost: #55 (2015), #66 (2014),
America's Top Global: #158 (2015), #157 (2014),