Homes & Land Magazine

Founded: 1973 Franchising since: 1984
Homes & Land Magazine introduced its pictorial magazine, featuring homes and land for sale, in Tallahassee, Florida, in 1973.

Homes & Land Magazine covers more than 15,000 communities nationwide. Franchisees sell advertising space to brokers and agents, collect property information, take or obtain photographs and distribute the printed magazines. The company is owned by Homes & Land Publishing Ltd., which also publishes Rental Guide Magazine and Home Guide Magazine.

1830 E. Park Ave. Tallahassee, Florida 32301

Phone: (800)458-9520

Franchisor is a privately-held company with 60 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	250	22	1	24
2008	281	21	0	24
2007	289	20	0	21
2006	280	12	0	14
2005	223	7	0	8

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada, Central america, Mexico

Exclusive territories available.
Territory size: Market study

Total investment: $50.1K-133K Franchise fee: $27K

Ongoing royalty fee: 10.5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Qualifications
Net worth requirement: $150K
Cash liquidity requirement: $50K
Business Experience:

• General business experience
• Marketing skills
• Sales experience

Operations

• Franchise can be run from home
• 30% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 2
• Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Training

• Available at headquarters: 2 weeks
• In-field training

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Internet
• Field operations/evaluations
• Purchasing cooperatives

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Franchise 500® rank:
#205 (2009); #136 (2008); #95 (2007); #191 (2006);

Fastest-Growing Franchises:
#61 (2007);

Top Home Based Franchises:
#47 (2009); #33 (2008); #24 (2007); #51 (2006);

America's Top Global Franchises:
#159 (2009); #143 (2006);