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FruitFlowers/Incredibly Edible Delites

At a Glance

Products & Services: Sculpted fruit & vegetable bouquets

Number of Locations: 29

Total Investment: $147K - 218.95K

Founded: 1985

Began Franchising: 1993

About FruitFlowers/Incredibly Edible Delites

Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea-a "floral" bouquet made of fresh-cut fruit-turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.

The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.

Franchise Units

Year U.S. Canadian International Company Owned
2009 27 0 0 2
2008 28 0 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Asia, Canada, Eastern Europe, Middle East, Mexico, Western Europe.

Startup Costs, Ongoing Fees and Financing

Total Investment: $147,000 - $218,950
Franchise Fee: $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $500,000
Liquid Cash Available: $50,000
Operations
18% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 8. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: Up to 1 week. Additional on-site training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,