FruitFlowers/Incredibly Edible Delites
Sculpted fruit & vegetable bouquetsBackground
Founded: 1985 Franchising since: 1993
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea-a "floral" bouquet made of fresh-cut fruit-turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
Franchisor has 8 employee(s); 5 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West virginia, Wyoming
Outside the U.S.: Asia, Canada, Eastern europe, Middle east, Mexico, Western europe
Exclusive territories available.
Territory size: Varies
Susan Ellman and Ellen Davis began Incredibly Edible Delites Inc. in 1984 out of their own kitchens. What started out as a party idea-a "floral" bouquet made of fresh-cut fruit-turned into an alternative to sending flowers. Within a year, the partners had moved Incredibly Edible Delites out of their homes; the first franchise location opened in 1993 in Westville, New Jersey.
The floral bouquets make unique centerpieces or gifts, suitable for hospital gifts, birthdays, anniversaries or any gift occasion. All fruits are preservative-free and ready to eat.
|
3720 W. Chester Pike Newtown Square, Pennsylvania 19073 |
Phone: (610)353-8702 |
Franchisor has 8 employee(s); 5 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 27 | 0 | 0 | 2 |
| 2008 | 28 | 0 | 0 | 2 |
| 2007 | 29 | 0 | 0 | 2 |
| 2006 | 34 | 0 | 0 | 2 |
| 2005 | 29 | 0 | 0 | 1 |
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, South carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West virginia, Wyoming
Outside the U.S.: Asia, Canada, Eastern europe, Middle east, Mexico, Western europe
Exclusive territories available.
Territory size: Varies
Costs and Fees
|
Total investment: $147K-218.95K Franchise fee: $35K |
Ongoing royalty fee: 5% Term of agreement: 10 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | Yes |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | Yes |
| Accounts Receivable | No | Yes |
| Payroll | No | Yes |
Qualifications
Net worth requirement: $500K
Cash liquidity requirement: $75K-100K
Business Experience:
- Marketing skills
Operations
- 18% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 6 - 8
- Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
- Available at headquarters: 2 weeks
- At franchisee's location: Up to 1 week
- Additional on-site training
Ongoing Support
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Security/safety procedures
- Field operations/evaluations
- Purchasing cooperatives
Marketing Support
- Co-op advertising
- Ad slicks
- National media
- Regional advertising