The Alternative Board (TAB)

2015 Franchise 500
At a Glance

Products & Services: Peer advisory boards, business coaching

Number of Locations: 190

Total Investment: $41.3K - $91.7K

Founded: 1990

Began Franchising: 1996

About The Alternative Board (TAB)

Allen E. Fishman founded The Alternative Board (TAB) in St. Louis, Missouri, in 1990. TAB is a membership organization for CEOs, presidents and business owners, who meet once a month to discuss ways of improving their businesses. Each group is made up of no more than 12 members whose businesses are not in competition with one another. Members turn to other members and their facilitator for advice on different aspects of their business, such as improving sales and performance. TAB facilitators (franchisees) typically have 10 or more years' senior level management or consulting experience. Some franchisees use TAB to complement an existing consulting practice.

Franchise Units

Year U.S. Canadian International Company Owned
2015 115 14 50 11
2014 114 14 5 9
2013 105 13 4 6
2012 107 13 3 1
2011 128 17 2 9
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $41,261 - $91,696
Franchise Fee: $9,450 - $44,000
Ongoing Royalty Fee: 10-50%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $70,000
Franchise can be run from home. 1% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 6 days initially. At franchisee's location: 4 weeks. Monthly/quarterly conference calls
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Websites

Franchise Ranking History

Franchise 500®: #434 (2015), #464 (2014), #393 (2012), #374 (2011),
Low-Cost: #84 (2011),