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Entrepreneur: Start & Grow Your Business

Learning Express

Specialty toy store

Background

Founded: 1987 Franchising since: 1987
29 Buena Vista St.
Devens, Massachusetts 01434
Phone:
(978)889-1000

Franchisee Association
Learning Express Franchise Advisory Council

Franchisor is a privately-held company with 22 employee(s)

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 140 0 0 0
2008 131 0 0 0
2007 115 0 0 0
2006 115 0 0 0
2005 109 0 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 100,000 people, 5 miles

Costs and Fees

Total investment: $207.5K-384.5K
Franchise fee: $35K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $300K
Cash liquidity requirement: $100K
Business Experience:
  • General business experience
  • Marketing skills
  • People skills

Operations
  • 32% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 10 - 10
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters
  • Available at franchisee's location
  • At certified training center

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Field operations/evaluations

Marketing Support
  • Ad slicks

Other marketing support
  • Catalogs, signage, email campaigns

Rankings

Franchise 500® rank:
#261 (2009); #343 (2008); #483 (2006);