Learning Express

At a Glance

Products & Services: Specialty toy store

Number of Locations: 137

Total Investment: $209.5K - $298K

Founded: 1987

Began Franchising: 1990

About Learning Express

While chairing the Board of Directors are her children's nursery school, Groton Community School, Sharon DiMinico pitched the idea of raising revenue for the school by opening a specialty toy store. The school opened the first Learning Express store in Acton, Massachusetts, in 1987. DiMinico opened a second store in Needham six months later. And in 1990, she began franchising.

Franchise Units

Year U.S. Canadian International Company Owned
2011 137 0 0 0
2010 150 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $209,500 - $298,000
Franchise Fee: $35,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $300,000
Liquid Cash Available: $100,000
Operations
32% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 10 - 10. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters. Available at franchisee's location. At certified training center
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Lease Negotiation
Marketing Support: Ad slicks,
Other marketing support: Catalogs, signage, email campaigns

Franchise Ranking History

Franchise 500®: #392 (2012), #206 (2011), #238 (2010),