McDonald's

Hamburgers, chicken, salads
Year began: 1955    Franchising since: 1955

Kroc Dr.
Oak Brook, IL 60523

Phone: (630)623-6196
Fax: (630)623-5658

Franchisor is a publicly-held company with 885 employee(s); 20 employee(s) in franchise department.

Franchisee Association
National Operator Leadership Council

Franchise Growth
Year

2008
2007
2006
2005
2004
U.S. Franchises
11,772
11,674
11,608
11,639
11,629
Canadian Franchises
972
927
890
902
860

Foreign Franchises
11,727
10,498
10,056
9,894
9,694
Company
Owned
6,906
8,078
8,269
8,135
8,038

Where Seeking Franchisees
Nationwide

Worldwide

Costs & Fees
Total investment: $950K-1.8M
Express/kiosk option available
Franchise fee: $45K
Ongoing royalty fee: 12.5%+
Term of agreement: 20 years, renewable
Renewal fee: $45K
Type of Financing Available
In-HouseThird Party
Franchise FeeNoNo
Startup CostsNoNo
EquipmentNoNo
InventoryNoNo
Accounts ReceivableNoNo
PayrollNoNo
Qualifications
Cash liquidity requirement: $250K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills

Operations
  • 83% of all franchisees own more than one unit
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training & Support
TRAINING
  • Available at headquarters: 1 week
  • At local McDonald's restaurant: 12-24 months

ONGOING SUPPORT
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

MARKETING SUPPORT
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising
  • Other marketing support: Restaurant-specific support

Rankings in Entrepreneur magazine 2004-2008
Franchise 500® rank:
#5 (2008); #9 (2007); #16 (2006); #13 (2005); #7 (2004);

Ranked #1 in category in:
2008; 2004;

Fastest-Growing Franchises:
#38 (2008); #76 (2006); #33 (2005); #27 (2004);

America's Top Global Franchises:
#3 (2008); #4 (2007); #11 (2006); #14 (2005); #8 (2004);

Last Updated: 8/26/2008 12:00:00 AM



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