NaturaLawn of America Inc.
Organic-based lawn careBackground
Founded: 1987 Franchising since: 1989
Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.
Franchisor is a privately-held company with 14 employee(s); 2 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North carolina, Northeast, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South, South carolina, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: Varies
Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.
Since franchising began in 1989, the company has grown to more than 50 locations throughout the United States.
|
1 E. Church St. Frederick, Maryland 21701 |
Phone: (800)989-5444 |
Franchisor is a privately-held company with 14 employee(s); 2 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 64 | 0 | 0 | 4 |
| 2008 | 61 | 0 | 0 | 4 |
| 2007 | 58 | 0 | 0 | 4 |
| 2006 | 60 | 0 | 0 | 4 |
| 2005 | 69 | 0 | 0 | 3 |
Where Seeking Franchisees
In the U.S. Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North carolina, Northeast, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South, South carolina, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Exclusive territories available.
Territory size: Varies
Costs and Fees
|
Total investment: $107.8K-144.9K Franchise fee: $29.5K |
Ongoing royalty fee: 7-9% Term of agreement: 5 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | Yes | Yes |
| Startup Costs | No | Yes |
| Equipment | Yes | Yes |
| Inventory | No | No |
| Accounts Receivable | No | No |
| Payroll | No | No |
Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $50K
Business Experience:
- General business experience
- Sales and management experience
Operations
- 16% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 2 - 6
- Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
Other marketing support
- Available at headquarters: 1 week
- At franchisee's location: 1 week
- At regional location : 2 weeks
Ongoing Support
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Security/safety procedures
- Field operations/evaluations
- Purchasing cooperatives
Marketing Support
- Co-op advertising
- Ad slicks
- Regional advertising
Other marketing support
- Internet marketing