#455
At a Glance
Products & Services: Organic-based lawn care
Number of Locations: 64
Total Investment: $107.8K - 144.9K
Founded: 1987
Began Franchising: 1989
Private Owned
About NaturaLawn of America Inc.
Beecher Smith and Philip Catron launched NaturaLawn of America in 1987. The company uses organic-based fertilization in conjunction with an integrated pest management program.Since franchising began in 1989, the company has grown to more than 50 locations throughout the United States.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 59 | 0 | 0 | 5 |
| 2010 | 66 | 0 | 0 | 3 |
| 2009 | 64 | 0 | 0 | 4 |
| 2008 | 61 | 0 | 0 | 4 |
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South, South Carolina, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.
Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South, South Carolina, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming.
Startup Costs, Ongoing Fees and Financing
Total Investment: $107,800 - $144,900
Franchise Fee: $29,500
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 5 years, renewable
Franchise Fee: $29,500
Ongoing Royalty Fee: 7-9%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $50,000
Operations
16% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 6. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. At franchisee's location: 1 week. At regional location : 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,
Other marketing support: Internet marketing