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Once Upon A Child

2012 Franchise 500
#144
At a Glance

Products & Services: New & used children's clothing, equipment, furniture, toys

Number of Locations: 244

Total Investment: $204.2K - 309.5K

Founded: 1984

Began Franchising: 1992

Public Owned WINA

About Once Upon A Child

Founded in 1984 in Columbus, Ohio, Once Upon A Child specializes in selling new and used children's clothes, toys, furniture and equipment. Franchises were first offered in 1992. The company is owned by Winmark (formerly Grow Biz), which also franchises Music Go Round, Plato's Closet, and Play It Again Sports.

Franchise Units

Year U.S. Canadian International Company Owned
2011 222 22 0 0
2010 215 22 0 0
2009 211 23 0 0
2008 208 23 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.

Startup Costs, Ongoing Fees and Financing

Total Investment: $204,200 - $309,500
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $61,260 - $92,850
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 3 - 5. Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks,

Franchise Ranking History

Franchise 500®: #144 (2012), #137 (2011), #166 (2010), #197 (2009), #226 (2008),
America's Top Global: #117 (2012), #113 (2011), #132 (2010), #152 (2009), #192 (2008),