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Entrepreneur: Start & Grow Your Business

Sandler Training

Sales & sales-management training

Background

Founded: 1967 Franchising since: 1983
In the late '60s, David Sandler began developing a sales training program, eventually founding the Sandler Sales Institute in 1967. Throughout the '60s and '70s, Sandler created sales training programs for small and mid-sized companies, large corporations and non-sales professionals. In 1983, he implemented franchising.

Today, Sandler Sales Institute is made up of a network of more than 160 trainers and consultants who coach salespeople, managers and other professionals.

300 Red Brook Blvd., #400
Owings Mills, Maryland 21117
Phone:
(800)669-3537/ (410)653-1993


Franchisor is a privately-held company with 28 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 180 16 46 0
2008 178 16 34 0
2007 170 17 24 0
2006 167 17 15 0
2005 159 16 12 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Costs and Fees

Total investment: $80.2K-96.8K
Franchise fee: $68K
Ongoing royalty fee: to $1.2K/mo.
Term of agreement: 5 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $100K
Cash liquidity requirement: $80.2K-96.8K
Business Experience:
  • Sales experience

Operations
  • Franchise can be run from home
  • Number of employees needed to run franchised unit: 1 - 2
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 8 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Field operations/evaluations

Marketing Support
  • Ad slicks

Other marketing support
  • Phone coaching, radio ads

Rankings

Franchise 500® rank:
#270 (2009); #264 (2008); #262 (2007); #288 (2006); #296 (2005);

Ranked #1 in category in:
2008; 2007; 2006;

Top Home Based Franchises:
#72 (2009); #69 (2008); #70 (2007); #70 (2006); #81 (2005);

America's Top Global Franchises:
#151 (2008); #143 (2007); #156 (2006); #193 (2005);