SuperCoups
Co-op direct-mail advertisingBackground
Founded: 1982 Franchising since: 1984
SuperCoups was founded in 1982 and began franchising in 1983. It has more than 425 franchise units located throughout the United States. SuperCoups is based in East Taunton, Massachusetts, and is a wholly owned subsidiary of ADVO Inc.
In 2006, SuperCoups redefined its territory size from 80,000 households per unit to 60,000 households per unit.
Franchisor has 130 employee(s); 10 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. California, Delaware, Florida, Georgia, Kentucky, Maryland, Maine, New jersey, New york, Rhode island, Texas, Virginia, Wisconsin
Exclusive territories available.
Territory size: 60,000 households
SuperCoups was founded in 1982 and began franchising in 1983. It has more than 425 franchise units located throughout the United States. SuperCoups is based in East Taunton, Massachusetts, and is a wholly owned subsidiary of ADVO Inc.
In 2006, SuperCoups redefined its territory size from 80,000 households per unit to 60,000 households per unit.
|
350 Revolutionary Dr. East Taunton, Massachusetts 02718 |
Phone: (800)626-2620 |
Franchisor has 130 employee(s); 10 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 74 | 0 | 0 | 70 |
| 2008 | -- | -- | -- | -- |
| 2007 | -- | -- | -- | -- |
| 2006 | 283 | 0 | 0 | 4 |
| 2005 | 227 | 0 | 0 | 1 |
Where Seeking Franchisees
In the U.S. California, Delaware, Florida, Georgia, Kentucky, Maryland, Maine, New jersey, New york, Rhode island, Texas, Virginia, Wisconsin
Exclusive territories available.
Territory size: 60,000 households
Costs and Fees
|
Total investment: $46.8K-84.5K Franchise fee: $17K-26K |
Ongoing royalty fee: Varies Term of agreement: 10 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | No |
| Startup Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Accounts Receivable | No | No |
| Payroll | No | No |
Qualifications
Net worth requirement: $100K
Cash liquidity requirement: $50K
Business Experience:
- General business experience
- Sales/sales management experience
Operations
- Franchise can be run from home
- 10% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 1
- Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
Other marketing support
- Available at headquarters: 1 week
- At franchisee's location: 1 week
Ongoing Support
- Newsletter
- Meetings
- Toll-free phone line
- Internet
- Security/safety procedures
- Field operations/evaluations
Marketing Support
- Ad slicks
Other marketing support
- Franchisee committee for marketing & business development
Rankings
Franchise 500® rank:
#382 (2007); #247 (2006); #276 (2005);
Fastest-Growing Franchises:
#80 (2007);
Top Home Based Franchises:
#64 (2006); #74 (2005);
#382 (2007); #247 (2006); #276 (2005);
Fastest-Growing Franchises:
#80 (2007);
Top Home Based Franchises:
#64 (2006); #74 (2005);