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Entrepreneur: Start & Grow Your Business

Taco John's Int'l. Inc.

Mexican food

Background

Founded: 1968 Franchising since: 1969
The story of Taco John's sounds more like a legend than the history of a business. In Cheyenne, Wyoming, a man named Juan opened a tiny taco house, serving uniquely seasoned and generously sized tacos and burritos. An immediate hit with the locals, the taco house was quickly purchased by local businessmen Harold Holmes and Jim Woodson in 1969. Renamed Taco John's, it began selling franchises right away and now has restaurants across America. The privately held company is still based in Cheyenne.
808 W. 20th St.
Cheyenne, Wyoming 82003
Phone:
(800)854-0819

Franchisee Association
Association of Taco John's Franchisees Inc.

Franchisor is a privately-held company with 60 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2008 409 0 0 9
2007 419 0 0 10
2006 410 0 0 10
2005 -- -- -- --

Where Seeking Franchisees

Exclusive territories available.
Territory size: 20,000 population

Costs and Fees

Total investment: $627K-1.1M+
Franchise fee: $25K
Ongoing royalty fee: 4%
Term of agreement: 20 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Third-party financing source(s): GE Capital

Qualifications
Net worth requirement: $400K
Cash liquidity requirement: $150K
Business Experience:
  • Industry experience
  • General business experience

Operations
  • 37% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 15
  • Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 4-5 weeks
  • At franchisee's location: 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks

Rankings

Franchise 500® rank:
#152 (2009);