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TacoTime

2014 Franchise 500
#156
At a Glance

Products & Services: Mexican food

Number of Locations: 281

Total Investment: $328.4K - $1.4M

Founded: 1958

Began Franchising: 1961

About TacoTime

After graduating from the University of Oregon, Taco Time founder Ron Fraedrick fell in love with the Mexican cuisine he sampled as he traveled throughout Southern California. Deciding to bring back his newfound taste to his hometown of Eugene, Oregon, Fraedrick opened up the first Taco Time restaurant in 1959. Using spices Fraedrick created himself, the restaurant sold more than 3,500 tacos in its opening weekend. The company opened its first franchise in 1961 and now has franchises in both freestanding and express sites throughout the United States and Canada as well as in Japan and Kuwait. In 2000, the company introduced Brand Renaissance, which includes a facility décor package and updated food mix and packaging, as a renewal of the brand.

TacoTime is owned by Kahala, franchisor of Blimpie, Cereality, Cold Stone Creamery, Frullati Café & Bakery, Great Steak & Potato, Johnnie's, Nrgize, Ranch 1, Rollerz, Samurai Sam's and Surf City Squeeze.

Franchise Units

Year U.S. Canadian International Company Owned
2014 143 125 0 13
2013 148 124 0 11
2012 153 122 6 11
2011 164 122 6 11
2010 170 119 7 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $328,400 - $1,362,550
Franchise Fee: $30,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 20-50% off franchise fee
Financial Requirements
Liquid Cash Available: $30,000
Operations
Number of employees needed to run franchised unit: 15 - 20. Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2-4 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #156 (2014), #337 (2013), #124 (2012), #246 (2011), #159 (2010),
America's Top Global: #191 (2014), #102 (2012), #191 (2011), #126 (2010),