Valpak Direct Marketing Systems Inc.
Co-op direct-mail advertisingBackground
Founded: 1968 Franchising since: 1988
Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.
Franchisor is a privately-held company with 200 employee(s); 32 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada
Exclusive territories available.
Territory size: Varies
Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.
Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.
|
8605 Largo Lakes Dr. Largo, Florida 33773 |
Phone: (800)237-6266
Franchisee Association
Valpak Dealers Association Inc. |
Franchisor is a privately-held company with 200 employee(s); 32 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 170 | 7 | 0 | 5 |
| 2008 | 167 | 8 | 0 | 8 |
| 2007 | 170 | 10 | 0 | 8 |
| 2006 | 171 | 13 | 0 | 11 |
| 2005 | 173 | 16 | 0 | 10 |
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada
Exclusive territories available.
Territory size: Varies
Costs and Fees
|
Total investment: $95.2K-120.8K Franchise fee: $15K-17.5K |
Term of agreement: 10 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | Yes |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | Yes |
| Accounts Receivable | No | Yes |
| Payroll | No | Yes |
Qualifications
Net worth requirement: $150K+
Cash liquidity requirement: $75K+
Business Experience:
- General business experience
- Sales and management skills
Operations
- Franchise can be run from home
- 5% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 2
- Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
- Available at headquarters: 3 weeks & ongoing
- At franchisee's location: 1 week
Ongoing Support
- Newsletter
- Meetings
- Toll-free phone line
- Grand opening
- Internet
- Field operations/evaluations
Marketing Support
- Co-op advertising
- Ad slicks
- National media
Rankings
Franchise 500® rank:
#312 (2009); #419 (2008); #392 (2007); #423 (2006); #330 (2005);
Top Home Based Franchises:
#89 (2009);
#312 (2009); #419 (2008); #392 (2007); #423 (2006); #330 (2005);
Top Home Based Franchises:
#89 (2009);