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Entrepreneur: Start & Grow Your Business

The Visual Image Inc.

Preschool & pet photography

Background

Founded: 1984 Franchising since: 1994
Paul Holman founded Visual Image in 1984 after leaving his job as a photographer with a small portrait company. Intent on building a business that would give him the creative freedom he wanted, Paul joined forces with his brother, Donald, and formed the Visual Image Inc. franchise company in 1994. The private company has more than 17 locations throughout the United States and is based in Maryville, Tennessee.
100 E. Bockman Way
Sparta, Tennessee 38583
Phone:
(800)344-0323


Franchisor is a privately-held company with 3 employee(s); 3 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2007 14 0 0 1
2006 21 0 0 1
2005 21 0 0 1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 1 million population

Special Programs
Visual Image offers financing for minority/honorably discharged veterans.

Costs and Fees

Total investment: $42K
Franchise fee: $23.5K
Term of agreement: 3 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee Yes No
Startup Costs No No
Equipment Yes No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $50K
Cash liquidity requirement: $35K
Business Experience:
  • General business experience
  • People skills; sales skills

Operations
  • Franchise can be run from home
  • 20% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 1 - 2
  • Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • Regional advertising

Other marketing support
  • Website