Yogen Fruz
Frozen yogurt & soft-serve ice creamBackground
Founded: 1986 Franchising since: 1987
Brothers Michael and Aaron Serruya, ages 19 and 20, wanted to buy a franchise, but no one would take a chance on them. So they started their own frozen yogurt shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. Their brother, Simon, joined the company in 1989, the same year Yogen Fruz expanded into the United States.
Franchisor is a publicly-held company with 20 employee(s); 14 employee(s) in franchise department.
Franchise Growth
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide
Exclusive territories available.
Territory size: By state or county
Brothers Michael and Aaron Serruya, ages 19 and 20, wanted to buy a franchise, but no one would take a chance on them. So they started their own frozen yogurt shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. Their brother, Simon, joined the company in 1989, the same year Yogen Fruz expanded into the United States.
Now based in Markham, Ontario, Yogen Fruz has more than 1,520 units across the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, and Java Coast Fine Coffees.
|
210 Shields Ct. Markham, Ontario L3R 8V2 |
Phone: (905)479-8762 |
Franchisor is a publicly-held company with 20 employee(s); 14 employee(s) in franchise department.
Franchise Growth
| Year | U.S. Franchises | Canadian Franchises | Foreign Franchises | Company Owned |
| 2009 | 28 | 263 | 503 | 2 |
| 2008 | 7 | 263 | 407 | 2 |
| 2007 | 1 | 246 | 381 | 1 |
| 2006 | 1,706 | 805 | 2,806 | 10 |
| 2005 | 1,706 | 805 | 2,806 | 10 |
Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide
Exclusive territories available.
Territory size: By state or county
Costs and Fees
|
Total investment: $133.1K-469.6K Franchise fee: $25K |
Ongoing royalty fee: 6% Term of agreement: 7-10 years, renewable |
Type of Financing Available
| In-House | Third Party | |
| Franchise Fee | No | No |
| Startup Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | No |
| Accounts Receivable | No | No |
| Payroll | No | No |
Qualifications
Net worth requirement: $150K+
Cash liquidity requirement: $40K-75K
Business Experience:
- General business experience
Operations
- 5% of all franchisees own more than one unit
- Number of employees needed to run franchised unit: 4 - 7
- Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
Training and Support
Training
Ongoing Support
Marketing Support
- Available at headquarters: 1 week
- At franchisee's location: 1 week
Ongoing Support
- Meetings
- Grand opening
- Internet
- Security/safety procedures
- Field operations/evaluations
- Purchasing cooperatives
Marketing Support
- Co-op advertising
- Ad slicks
- National media
- Regional advertising
Rankings
Franchise 500® rank:
#213 (2009); #98 (2008);
Fastest-Growing Franchises:
#43 (2008);
America's Top Global Franchises:
#164 (2009); #47 (2008);
#213 (2009); #98 (2008);
Fastest-Growing Franchises:
#43 (2008);
America's Top Global Franchises:
#164 (2009); #47 (2008);