#235
At a Glance
Products & Services: Frozen yogurt & soft-serve ice cream
Number of Locations: 974
Total Investment: $135.68K - 472.18K
Founded: 1986
Began Franchising: 1987
Public Owned
About Yogen Fruz
Brothers Michael and Aaron Serruya started their own frozen yogurt shop, Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. In 1989, they expanded into the United States and now have locations operating in 25 countries around the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, and Java Coast Fine Coffees.Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2011 | 61 | 263 | 647 | 3 |
| 2010 | 36 | 263 | 589 | 4 |
| 2009 | 45 | 270 | 530 | 2 |
| 2008 | 7 | 263 | 407 | 2 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $135,679 - $472,179
Franchise Fee: $25,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 7-10 years, renewable
Franchise Fee: $25,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 7-10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $40,000 - $75,000
Operations
5% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 4 - 7. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 1 week. At franchisee's location: 1 week.
Ongoing Support: Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,