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Entrepreneur: Start & Grow Your Business

Genghis Grill

Build-your-own stir-fry restaurant

Background

Founded: 1998 Franchising since: 2001
Jeff Sinelli purchased Genghis Khan's Mongolian Feast, a Dallas restaurant, and transformed it into Genghis Grill, Americanizing the Mongolian barbecue menu. The company began franchising in 2001.
4901 LBJ Freeway, #150
Dallas, Texas 75244
Phone:
(888)436-4447/ (214)774-4240


Franchisor is a privately-held company with 7 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 21 0 0 14
2008 14 0 0 9
2007 17 0 0 8
2006 6 0 0 5
2005 5 0 0 4

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South, South carolina, South dakota, Southeast, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: County-based territories

Special Programs
Genghis Grill supports Big Brothers/Big Sisters and the March of Dimes.

Costs and Fees

Total investment: $289K-650K
Franchise fee: $30K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $600K
Cash liquidity requirement: $300K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills

Operations
  • 90% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 25
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 1 week
  • Ongoing

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media

Other marketing support
  • Menu programs & email database

Rankings

Franchise 500® rank:
#442 (2009);