Entrepreneur: Start & Grow Your Business

Edible Arrangements

Floral-like designs from sculpted fresh fruit

Year began: 1999 Franchising since: 2000
95 Barnes Rd. Wallingford, CT 06492 Phone: (888)727-4258 Fax: (203)774-8515	Franchisor is a privately-held company with 50 employee(s); 7 employee(s) in franchise department.

Franchise Growth

Year

2008
2007
2006
2005
2004

U.S. Franchises

666
531
280
90
39

Canadian Franchises

26
20
11
3
2

Foreign Franchises

4
3
0
0
0

Company
Owned

2
1
1
1
2

Where Seeking Franchisees

Nationwide

Worldwide

Exclusive territories available.

Costs & Fees

Total investment: $145.95K-300.2K
Franchise fee: $25K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable
Renewal fee: $2K

Type of Financing Available
	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	No
Payroll	No	No

Qualifications

Net worth requirement: $150K
Cash liquidity requirement: $50K
Business Experience:

General business experience

Operations

12% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 4
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training & Support

TRAINING

Available at headquarters: 1 week
At franchisee's location: 1 week
On-the-job training: 1 week

ONGOING SUPPORT

Toll-free phone line
Internet
Field operations/evaluations
Purchasing cooperatives

MARKETING SUPPORT

Co-op advertising
Ad slicks
National media
Regional advertising

Rankings in Entrepreneur magazine 2004-2008

Franchise 500® rank:
#49 (2008); #56 (2007); #180 (2006); #207 (2005); #446 (2004);

Ranked #1 in category in:
2008; 2007;

Fastest-Growing Franchises:
#12 (2008); #15 (2007); #76 (2006);

Top New Ranking:
#8 (2005); #44 (2004);

America's Top Global Franchises:
#42 (2008); #62 (2007); #152 (2006);

Last Updated: 2/11/2008 12:00:00 AM