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Entrepreneur: Start & Grow Your Business

Moe's Southwest Grill

Fast-casual Southwestern food

Background

Founded: 2000 Franchising since: 2001
200 Glenridge Point Pkwy., #200
Atlanta, Georgia 30342
Phone:
(404)255-3250


Franchisor is a privately-held company with 40 employee(s); 4 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 397 4 0 4
2008 387 5 0 3
2007 359 0 0 1
2006 335 0 0 1
2005 231 0 0 1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.

Costs and Fees

Total investment: $448.9K-820K
Franchise fee: $30K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $300K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail

Operations
  • 65% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 15
  • Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 2 weeks
  • At franchisee's location: 1 week

Ongoing Support
  • Newsletter
  • Meetings
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Website & promo tools

Rankings

Franchise 500® rank:
#113 (2009); #111 (2008); #73 (2007); #92 (2006); #148 (2005);

Ranked #1 in category in:
2007;

Fastest-Growing Franchises:
#40 (2007); #44 (2006); #42 (2005);

Top New Ranking:
#2 (2006); #6 (2005);

America's Top Global Franchises:
#89 (2009); #104 (2008); #70 (2007); #82 (2006);