BlueLine Rental

At a Glance

Products & Services: Construction equipment rentals

Number of Locations: 168

Total Investment: $3.5M - $8.2M

Founded: 1986

Began Franchising: 2001

Franchise Units

Year U.S. Canadian International Company Owned
2010 65 8 89 6
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, West, Washington, Wisconsin, West Virginia, Wyoming.
Franchisor is seeking new units in Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $3,544,550 - $8,241,250
Franchise Fee: $45,000
Ongoing Royalty Fee: 4-3%
Term of Franchise Agreement: 15 years, renewable
Financial Requirements
Net Worth: $1,500,000
Liquid Cash Available: $750,000
Number of employees needed to run franchised unit: 7 - 12. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2-3 weeks. At franchisee's location: Varies. Financial/cash flow training; sales & marketing training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #414 (2010),