Extreme Pita

At a Glance

Products & Services: Pita wrap sandwiches, pizzas, smoothies, salads

Number of Locations: 178

Total Investment: $160K - $442K

Founded: 1997

Began Franchising: 1998

About Extreme Pita

Brothers Alex and Mark Rechichi opened the first Extreme Pita in 1997 and began franchising a year later. Based in Mississauga, Ontario, the company offers franchises in both Canada and the U.S. The Extreme Pita menu offers a variety of sandwich wraps and pizzas made with pita bread, along with salads, pita chips and cookies.

Franchise Units

Year U.S. Canadian International Company Owned
2015 22 154 0 2
2013 36 233 0 2
2012 36 224 0 3
2011 38 211 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, South America, Western Europe.

Startup Costs, Ongoing Fees and Financing

Total Investment: $160,000 - $442,000
Franchise Fee: $20,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $125,000
Liquid Cash Available: $80,000
15% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 8. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 8 days. At franchisee's location: 10 days. At training store : 15 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Webinars

Franchise Ranking History

Franchise 500®: #168 (2013), #176 (2011),
Fastest-Growing: #52 (2013), #68 (2011),
America's Top Global: #145 (2013), #139 (2011),