The Counter

Founded: 2003 Franchising since: 2005

8571 Higuera St. Culver City, California 90232

Phone: (310)559-3355

Franchisor is a privately-held company with 10 employee(s); 3 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2009	21	0	2	2
2008	15	0	2	1
2007	4	0	0	0
2006	1	0	0	1
2005	1	0	0	0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Worldwide

Exclusive territories available.
Territory size: Counties

Total investment: $591.1K-2.5M Franchise fee: $50K

Ongoing royalty fee: 6% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $500K
Business Experience:

• Industry experience
• General business experience
• Marketing skills

Operations

• 50% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 15 - 15
• Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

Training

• Available at headquarters: 2 weeks
• At franchisee's location: 2 weeks

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks
• Regional advertising