Next
363/500
Back

The Counter Custom Built Burgers

2014 Franchise 500
#363
At a Glance

Products & Services: Build-your-own-burger restaurant

Number of Locations: 39

Total Investment: $750.5K - $2.5M

Founded: 2003

Began Franchising: 2005

About The Counter Custom Built Burgers

The Counter first opened in 2003 and began franchising in 2005. At each restaurant, customers receive a clipboard with a list of ingredients to choose from in order to build a customized burger. Sandwiches, sides and desserts are included on the menu as well, along with fountain drinks and a selection of beers and wines.

Franchise Units

Year U.S. Canadian International Company Owned
2013 31 0 4 4
2012 28 0 3 3
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $750,500 - $2,529,500
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $750,000
Liquid Cash Available: $250,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15 - 15. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,

Franchise Ranking History

Franchise 500®: #363 (2014), #361 (2013),