The Counter
At a Glance
Products & Services: Build-your-own-burger restaurant
Number of Locations: 25
Total Investment: $591.1K - 2.5M
Founded: 2003
Began Franchising: 2005
Private Owned
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2009 | 21 | 0 | 2 | 2 |
| 2008 | 15 | 0 | 2 | 1 |
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Startup Costs, Ongoing Fees and Financing
Total Investment: $591,100 - $2,500,000
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $50,000
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $750,000
Liquid Cash Available: $250,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 15 - 15. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 2 weeks. At franchisee's location: 2 weeks.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations,
Marketing Support: Co-op advertising, Ad slicks, Regional advertising,