Cereality Franchising Corp.

Cereal restaurant
Year began: 2001    Franchising since: 2006

54 W. Hubbard St., #100
Chicago, IL 60610

Phone: (312)893-1234
Fax: (312)893-4174

Franchisor is a privately-held company with 15 employee(s); 4 employee(s) in franchise department.


Franchise Growth
Year

2006
2005
2004
U.S. Franchises
0
N/A
N/A
Canadian Franchises
0
N/A
N/A

Foreign Franchises
0
N/A
N/A
Company
Owned

3
3
2

Where Seeking Franchisees
In the U.S.

Worldwide

Exclusive territories available.
Territory size: 5-20 units over 5-10 year period

Costs & Fees
Total investment: $212K-375K
Express/kiosk option available
Franchise fee: $25K
Ongoing royalty fee: 6%
Term of agreement: 15 years, renewable
Renewal fee: $1.5K/yr.
Type of Financing Available
In-HouseThird Party
Franchise FeeNoNo
Startup CostsNoNo
EquipmentNoNo
InventoryNoNo
Accounts ReceivableNoNo
PayrollNoNo
Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $500K
Business Experience:
  • Industry experience
  • General business experience
  • Marketing skills
  • Customer service experience & owner-operated orientation

Operations
  • 100% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 12 - 20
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training & Support
TRAINING
  • Available at headquarters: 3 weeks
  • At franchisee's location: 3 days
  • At franchise locations: Varies

ONGOING SUPPORT
  • Grand opening
  • Security/safety procedures
  • Field operations/evaluations

MARKETING SUPPORT
  • Ad slicks
  • Other marketing support: PR

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