Entrepreneur: Start & Grow Your Business

Cereality Franchising Corp.

Cereal restaurant

Year began: 2001 Franchising since: 2006
54 W. Hubbard St., #100 Chicago, IL 60610 Phone: (312)893-1234 Fax: (312)893-4174	Franchisor is a privately-held company with 15 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year

2006
2005
2004

U.S. Franchises

0
N/A
N/A

Canadian Franchises

0
N/A
N/A

Foreign Franchises

0
N/A
N/A

Company
Owned

3
3
2

Where Seeking Franchisees

In the U.S.

Worldwide

Exclusive territories available.
Territory size: 5-20 units over 5-10 year period

Costs & Fees

Total investment: $212K-375K
Express/kiosk option available
Franchise fee: $25K
Ongoing royalty fee: 6%
Term of agreement: 15 years, renewable
Renewal fee: $1.5K/yr.

Type of Financing Available
	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications

Net worth requirement: $1M
Cash liquidity requirement: $500K
Business Experience:

Industry experience
General business experience
Marketing skills
Customer service experience & owner-operated orientation

Operations

100% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 12 - 20
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training & Support

TRAINING

Available at headquarters: 3 weeks
At franchisee's location: 3 days
At franchise locations: Varies

ONGOING SUPPORT

Grand opening
Security/safety procedures
Field operations/evaluations

MARKETING SUPPORT

Ad slicks
Other marketing support: PR

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