Cereality Franchising Corp.

Founded: 2001 Franchising since: 2006

9311 E. Via de Ventura Scottsdale, Arizona 85258

Phone: (480)362-4800

Franchisor is a privately-held company with 15 employee(s); 4 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2007	N/A	N/A	N/A	N/A
2006	0	0	0	3
2005	N/A	N/A	N/A	3

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming

Exclusive territories available.
Territory size: 5-20 units over 5-10 year period

Total investment: $212K-375K Franchise fee: $25K

Ongoing royalty fee: 6% Term of agreement: 15 years, renewable

Express/kiosk option available

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $1M
Cash liquidity requirement: $500K
Business Experience:

• Industry experience
• General business experience
• Marketing skills
• Customer service experience & owner-operated orientation

Operations

• 100% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 12 - 20
• Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 3 weeks
• At franchisee's location: 3 days
• At franchise locations : Varies

Ongoing Support

• Grand opening
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Ad slicks

Other marketing support

• PR