Cena

Founded: 2004 Franchising since: 2005

12501 N. Hwy 395, #3 Spokane, Washington 99218

Phone: (509)448-1725

Franchisor is a privately-held company with 8 employee(s); 7 employee(s) in franchise department.

Franchise Growth

Year	U.S. Franchises	Canadian Franchises	Foreign Franchises	Company Owned
2007	10	0	0	1
2006	3	0	0	1
2005	0	0	0	1

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, Tennessee, Texas, United states, Utah, Virginia, Vermont, Washington, West virginia, Wyoming
Outside the U.S.: Canada

Exclusive territories available.
Territory size: 75,000 population, 10-mile radius

Total investment: $148.4K-205.5K Franchise fee: $30K

Ongoing royalty fee: 5% Term of agreement: 10 years, renewable

Type of Financing Available

	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	No
Payroll	No	No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $50K
Business Experience:

• General business experience
• Marketing skills
• Cooking background desirable

Operations

• 10% of all franchisees own more than one unit
• Number of employees needed to run franchised unit: 6 - 7
• Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training

• Available at headquarters: 4 days
• At franchisee's location: 3 days

Ongoing Support

• Newsletter
• Meetings
• Toll-free phone line
• Grand opening
• Internet
• Security/safety procedures
• Field operations/evaluations

Marketing Support

• Co-op advertising
• Ad slicks
• National media
• Regional advertising

Other marketing support

• E-mail marketing